Doña Frida

BrandingWeb Design and Development

Doña Frida is a high quality grape and mango exporter from Piura, Peru who wanted to broaden their market to international territories. However, they didn’t have a brand identity as they had been only operating under their parent company.

Their new brand identity was designed to take into account their family traditions as a business.

A new website was developed to showcase their history, their work culture and their products to potential investors.

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  • The contents were designed to be simple and concise, featuring a minimal layout combined with previously defined branding elements, such as the texture for the background and the illustration style for the exports map. A language picker was also implemented due to the need to present this website to English and Spanish speaking audiences.
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